Customer Centric Selling – sales-dynamics.com

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Customer Centric Selling

This course complements the B2B Sales Planning and Targeting program and shares much of the same content.

It shows you how to win loyal, high value customers, in particular how to win these from rival suppliers.

More income with no increase in sales time or effort, and with almost immediate results.

Course Content

1. How you grow profitable sales

1.1 How You Increase Sales Sample Lesson

1.2 A Study in High Conversion Sample Lesson

1.3 A Winning Sales Proposal Sample Lesson

2. The Art of Connecting

2.1 Increasing Conversions

2.2 Three Buying Studies

2.3 The Power of Connecting

2.4 Dissecting Buyer Behaviour

2.5 Who Decides The Purchase

3. Targeting prospects for highest wins

3.1 The Good, the Bad and the Ugly

3.2 Your Best Match Target Prospects

3.3 The Better Way To Target Prospective Customers

3.4 HVAC Prospect Targeting Explored

3.5 Software Sale Targeting

3.6 Apply The Pareto Laser Focus

4. Focus on Customer outcomes

4.1 Explore the Outcomes

4.2 +40% Sales Growth Study

4.3 Sustainable Differentiation

4.4 340% Increase Surprise

4.6 The Software Sale Expanded

4.5 A Technical Services Study

4.7 Aftermarket Sales

5. Now get selling

5.1 (P6.1) Positioning Your Sales and Marketing

5.2 (P6.2) How to approach prospects

5.3 (P6.3) Cold Email Approach

5.4 (P6.4) Cold Call Approach

© Open Page Limited

Sales Dynamics is a series of B2B sales and marketing courses developed by Open Page Limited in the UK.

Contact email: courses@sales-dynamics.com

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