Customer Centric Selling
1. How you grow profitable sales
1.1 How You Increase Sales
1.2 A Study in High Conversion
1.3 A Winning Sales Proposal
2. The Art of Connecting
2.1 Increasing Conversions
2.2 Three Buying Studies
2.3 The Power of Connecting
2.4 Dissecting Buyer Behaviour
2.5 Who Decides The Purchase
3. Targeting prospects for highest wins
3.1 The Good, the Bad and the Ugly
3.2 Your Best Match Target Prospects
3.3 The Better Way To Target Prospective Customers
3.4 HVAC Prospect Targeting Explored
3.5 Software Sale Targeting
3.6 Apply The Pareto Laser Focus
4. Focus on Customer outcomes
4.1 Explore the Outcomes
4.2 +40% Sales Growth Study
4.3 Sustainable Differentiation
4.4 340% Increase Surprise
4.6 The Software Sale Expanded
4.5 A Technical Services Study
4.7 Aftermarket Sales
5. Now get selling
5.1 (P6.1) Positioning Your Sales and Marketing
5.2 (P6.2) How to approach prospects
5.3 (P6.3) Cold Email Approach
5.4 (P6.4) Cold Call Approach
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1.2 A Study in High Conversion
Customer Centric Selling
1.2 A Study in High Conversion
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