A three hour morning presentation by Mike for Sheffield Chamber of Commerce and Sheffield Business Link, teaching ‘B2B Cold Prospecting Skills’ to 198 salespeople, sales directors and business owners. The afternoon booked 192 paying delegates to his ‘Double your conversions from Sales Proposals, Bids and Quotes’ seminar.
“I have attended two of Mike’s training sessions and was inspired by both. Fundamentally, he knows what he is talking about and presents his ideas and experience in a very straightforward and to the point manner.”
Mark Whittaker, (2008-2018) Business Development Manager at Integral UK Ltd. (The leading Mechanical, Electrical and Fabric property maintenance business in the UK).
How these courses help you secure higher new sales
Empowers your sales and marketing teams
All of Mike’s courses empower you or your sales and marketing teams to approach and win profitable, loyal, well matched prospective customers, especially those that currently buy from rival suppliers.
Targets high quality, profitable, best matched prospects
Most businesses collect a mixed bag of customers; the good, the bad and the nightmare. Mike’s courses focus on how you target and win your ideal, best matched prospects.
Improves your customer retention and profitability
As you secure higher numbers of loyal, best-matched customers your retention rate improves. This reduces the need for a business to continually replace lost accounts and, instead, grow a more stable, more profitable customer base.
Helps new sales recruits achieve their target sales faster
The courses teaches new recruits how to sell more effectively and ramp up sales faster. There are fewer recruit casualties, a major benefit when a business promote it’s own staff into sales roles.
What increase in new sales can you reasonably expect to achieve?
When your business adopts the principles and customer approach taught in Mike’s sales strategy and sales proposal writing courses, you can reasonably expect to increase new sales by 20% to 30%, sometimes by 50%, perhaps more. And from your current sales and marketing resources. Simply though better, more focused prospect targeting and customer-centric selling and marketing.
This expected increase in new sales is based on feedback and testimonies from business owners, directors and salespeople who attended Mike’s seminars and courses over twenty five years.
Mike presenting on cold prospecting tactics at the British Excellence in Sales & Marketing Awards (BESMA) annual conference in 2017
