Rapidly increase your new B2B sales by 20% to 30%, and with no additional sales staff, resources or marketing costs.

From 1995 to 2020 Mike Kingston delivered the training on this site live for UK City and Regional Chambers of Commerce, Government Business Links, BiteSize Seminars and the EEF. The in-person seminars and courses booked over 26,000 management, sales and marketing staff. The on-line courses on this site continue to deliver that training, but now enhanced with additional content and real examples.

Watch the three sample videos lower down the page and discover how you can achieve rapid new sales growth with significantly higher profit.

Previews lessons are lower down

“Doubled our quote conversion rate!”

“Mike’s sales quotation training actually doubled our conversion rate – I’ve had to ramp up production to keep up with sales. I hoped to come away with a few useful tips from Mike Kingston’s half-day seminar. What I hadn’t expected was to double our quote conversion rate. It’s helped me grow the business three fold in five years. I manufacture effluent tanks and sewage treatment plant.”

Steve Boyer, Managing Director, Marsh Industries Ltd – A UK sector leading company.

Result – 50% new customer increase for leading global ship management company

“As a result of applying Mike’s sales planning, the ship management contracts that we secure from new customers increased from 40% last year to 60% in the calendar year to date.” ( Extract of full testimony on the About page. )

Robin Thuilier, Director, Marketing and Business Development, Bernhart Shulte Shipmanagement (BSM) 2014-2018, Singapore. Currently Director – Communications at MacGregor, global leader in marine cargo and load handling solutions.

Delivering sales and marketing training for UK City and Regional Chambers of Commerce over 19 years

For over 19 years* Mike delivered his sales and marketing training for many of the UK’s City and Regional Chambers of Commerce. (Listed on the About page). You may have attended one or more of his events.
His seminars and courses were consistently amongst the Chambers’ highest attended training events, booking over 26,000 Business Owners, CEOs, Directors and Sales and marketing people.

* Mike’s Chamber seminars ran from 1995 to 2014. Mike also presented for the EEF (Engineering Employers Federation), BiteSize Seminars, MAS (Manufacturing Advisory Service), UK Government’s Business Links and several other industry organisations. From 2014 to 2020 he presented seminars in city centres and delivered training in-company, both in the UK and abroad.

Now updated and expanded self-paced video learning

Now updated and expanded, Mike’s on-line courses are practical, step-by-step guides, packed with examples based on his earlier sales and sales management experience with four major b2b companies, followed by delivering in-company training for over 450 UK and International businesses. You can check out the sales training content and style by viewing the FREE Sales Boosters and course preview lessons. No sign-up required for boosters and previews. Just click and watch.

Not Sure if this sales training is for you and your business?

Click and watch this quick three part Sales Proposal Conversion Booster FREE

By viewing videos on this website you accept the Terms and Conditions for use of the Courses and Sales Boosters

Increase your new sales conversions – 4 mins

Write a winning sales proposal – 8 mins

Winning sales proposal breakdown – 4 mins

visit the sales COURSEs

visit free sales boosters

A three hour morning presentation by Mike for Sheffield Chamber of Commerce and Sheffield Business Link, teaching ‘B2B Cold Prospecting Skills’ to 198 salespeople, sales directors and business owners. The afternoon booked 192 paying delegates to his ‘Double your conversions from Sales Proposals, Bids and Quotes’ seminar.

“I have attended two of Mike’s training sessions and was inspired by both. Fundamentally, he knows what he is talking about and presents his ideas and experience in a very straightforward and to the point manner.”

Mark Whittaker, (2008-2018) Business Development Manager at Integral UK Ltd. (The leading Mechanical, Electrical and Fabric property maintenance business in the UK).

How these courses help you secure higher new sales

Empowers your sales and marketing teams

All of Mike’s courses empower you or your sales and marketing teams to approach and win profitable, loyal, well matched prospective customers, especially those that currently buy from rival suppliers.

Targets high quality, profitable, best matched prospects

Most businesses collect a mixed bag of customers; the good, the bad and the nightmare. Mike’s courses focus on how you target and win your ideal, best matched prospects.

Improves your customer retention and profitability

As you secure higher numbers of loyal, best-matched customers your retention rate improves. This reduces the need for a business to continually replace lost accounts and, instead, grow a more stable, more profitable customer base.

Helps new sales recruits achieve their target sales faster

The courses teaches new recruits how to sell more effectively and ramp up sales faster. There are fewer recruit casualties, a major benefit when a business promote it’s own staff into sales roles.

What increase in new sales can you reasonably expect to achieve?

When your business adopts the principles and customer approach taught in Mike’s sales strategy and sales proposal writing courses, you can reasonably expect to increase new sales by 20% to 30%, sometimes by 50%, perhaps more. And from your current sales and marketing resources. Simply though better, more focused prospect targeting and customer-centric selling and marketing.
This expected increase in new sales is based on feedback and testimonies from business owners, directors and salespeople who attended Mike’s seminars and courses over twenty five years.

Mike presenting on cold prospecting tactics at the British Excellence in Sales & Marketing Awards (BESMA) annual conference in 2017

visit the sales COURSES