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Sales Planning and Targeting To Unlock Sustainable Sales Growth

INTRODUCTION

Course Introduction Sample Lesson

MODULE 1 - HOW YOU WIN HIGHER B2B SALES

1.1 – Increasing Your Conversions Sample Lesson

1.2 – Three Buying Studies Sample Lesson

1.3 – The Power of Connecting Sample Lesson

1.4 – Dissecting Buyer Behaviour

1.5 – Who Decides the Purchase

MODULE 2 - KEY PLANNING STRATEGIES

2.1 – The Good, the Bad and the Ugly

2.2 – Your Best Match Prospects

2.3 – The Better Way to Segment

2.4 – EXAMPLE: HVAC Segments Explored

2.5 – EXAMPLE: Software Segments

2.6 – Apply the Pareto Focus Sample Lesson

MODULE 3 - FOCUS ON PROSPECTIVE CUSTOMERS

3.1 – Explore the Outcomes

3.2 – EXAMPLE: +40% Sales Growth Study

3.3 – Sustainable Differentiation

3.4 – EXAMPLE: 340% Increase Surprise

3.5 – EXAMPLE: A Technical Services Study

3.6 – The Software Sale Expanded

3.7 – EXAMPLE: Aftermarket Sales Study

MODULE 4 - LET'S GET PLANNING

DOWNLOAD – Planning Guide and Forms

4.1 – Planning a Business check this

4.2 – Now Plan Your Own Business check this

MODULE 5 - LET'S GET SELLING

5.1 – Your Sales Positioning

5.2 – How to Approach Prospects

5.3 – Cold Email Prospecting

5.4 – Cold Call Prospecting

Course Introduction

Sales Planning and Targeting To Unlock Sustainable Sales Growth
Course Introduction

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