Lesson 1: Write to secure higher sales

Lesson 2: Write to secure lower value sales

Lesson 3: Boost your higher value sales

Lesson 4: Protect your repeat orders

Lesson 5: EXAMPLE: Wholesale electrical

Lesson 6: Time wasters who rarely buy

Lesson 7: Three critical content types

Lesson 8: EXAMPLE: Product sale quotation

Lesson 9: Increase wins by connecting

Lesson 10: The dangers of We’ing

Lesson 11: They fail to understand!

Lesson 12: Compel them to choose you

Lesson 13: Structure – what converts best

Lesson 14: How to write a seductive title

Lesson 15: Two essentials for a title page

Lesson 16: EXAMPLE: Two technical titles

Lesson 17: Write hypnotic introductions

Lesson 18: How you build affinity

Lesson 19: The three top outcomes

Lesson 20: EXAMPLE: Outcomes for an office cleaning service

Lesson 21: EXAMPLE: Sell industrial sieves

Lesson 22: Write the main content

Lesson 23: Body section structure

Lesson 24: Body section content

Lesson 25: Write a persuasive price page

Lesson 26: Build the appendix

Lesson 27: Boost required information

Lesson 28: Build templates and libraries